Number One for Over 30 Years
Back in the 1970’s, when you bought a boat, everything was priced and sold separately. John L. Morris, the owner of a small retail store named Bass Pro Shops® and an avid fisherman himself, wanted to make boat buying easier. So he created the industry’s first ready-to-fish boat package, and TRACKER® Boats became an instant success.Since then, the TRACKER family has grown to include many of America’s favorite boats. Best selling freshwater packages from TRACKER fishing boats, NITRO® performance bass boats, SUN TRACKER® pontoon boats and TAHOE® sport boats feature nationally advertised No Haggle, No Hassle Pricing. And legendary saltwater boats from KENNER® bay boats, MAKO® offshore and inshore fishing boats and SEACRAFT® offshore fishing boats are respected by generations of experienced anglers.
Today, Bass Pro Shops Outdoor World locations have become a rapidly growing national phenomenon. And inside every one, you’ll find a Tracker Boat Center™. Each location features the largest boat selection in the region, tailored to the area it serves.
When you become an owner of one of our fine boats, you will enjoy the results of Johnny Morris’ enduring vision: “Build a better boat, make it affordable and make it last.”